Introduction and Policy Overview

CriticalHit employs cookies and similar tracking technologies to ensure our online gaming services are secure, efficient, and personalized for each user. Cookies are small text files that are placed on your device when you visit our platform. They enable functionality enhancements such as session management, security, user preference retention, personalized content delivery, and targeted advertising. This policy explains what cookies are, why we use them, and your choices regarding their usage.

Our goal is to create a seamless and enjoyable gaming experience while upholding complete transparency in data processing. By accessing or using our online gaming platform, you agree to the practices laid out in this Cookie Policy. We continually review and update this policy to ensure compliance with the latest legal and technological standards.

Understanding Cookies and Their Function

Cookies are essential to the modern internet experience. They are small data files that store information about your activity on our platform, making it easier for you to navigate and interact with our services. Cookies can be broadly divided into two categories: session cookies and persistent cookies. Session cookies expire once you close your browser, whereas persistent cookies remain on your device until they reach their expiration date or are deleted manually.

There are several types of cookies, each serving different functions:

• Necessary Cookies: These are indispensable to the operation of our website. They facilitate basic functionalities such as page navigation, secure logins, and game session management. Without these cookies, certain features of the platform may not work properly.
• Performance and Analytical Cookies: These cookies collect information about how our platform is being used, enabling us to improve the user experience. They provide insights into visitor behavior by analyzing data such as the pages visited and any errors encountered. This aggregated data is utilized only for improving performance and functionality.
• Functionality Cookies: Functionality cookies remember your choices and preferences, such as game settings and preferred language options. This allows us to provide a personalized and more effective gaming experience by tailoring the platform based on your previous interactions.
• Targeting and Advertising Cookies: We work with third-party advertising networks to deliver content and promotional materials related to gaming that might interest you. These cookies help us understand your gaming preferences and behavior to present targeted advertisements. They are used to measure the effectiveness of our ad campaigns and adjust the advertising content accordingly.

Obtaining Consent and Managing Cookie Settings

Consent is the cornerstone of our cookie practices. When you visit the CriticalHit platform, you are asked to consent to the use of cookies—for both necessary and non-essential purposes. Only after providing explicit consent do we activate cookies that are not critical for technical reasons.

If you opt not to allow certain types of cookies, be advised that some aspects of the user experience might be affected. You retain full control over your cookie settings and may modify your preferences at any time through our site’s cookie management tools or your browser’s privacy settings.

Our cookie consent mechanism is designed to be clear and user-friendly, ensuring that you understand what data is collected, how it is used, and what options are available to you. Should you decide later to change your mind about your consent, you can easily update your cookie preferences without any hassle.

Managing and Disabling Cookies

You have the option to manage or disable cookies through your web browser's settings. Most browsers provide instructions on how to modify cookie preferences, and these instructions can typically be found within the browser's help or support section. Please note that turning off cookies may result in reduced functionality or a diminished gaming experience.

In addition to browser-level controls, our platform includes intuitive controls that allow you to update your cookie settings directly within our services. This enables a real-time change in your viewing experience while ensuring that your privacy preferences are respected consistently.

We advise reviewing your cookie settings periodically to ensure that they still align with your personal requirements and privacy expectations.

Data Protection and Security Measures

At CriticalHit, your privacy and the security of your data are of paramount importance. We have implemented comprehensive security measures to protect the data collected via cookies against unauthorized access, misuse, or disclosure. These measures include:

• Encrypted Communication: All data transmissions are conducted via secure, encrypted connections to protect your information.
• Access Controls: Only authorized personnel have access to data generated through cookies, ensuring that confidential information is handled with the utmost care.
• Regular Security Audits: We continuously monitor and update our systems to safeguard against the latest security threats and vulnerabilities.
• Staff Training: Our team is educated regularly on data protection principles to maintain high standards in managing and processing sensitive information.

All processes are in full compliance with the United Kingdom General Data Protection Regulation (UK GDPR) and the applicable Data Protection Act, ensuring that data collected remains secure and is used strictly for legitimate purposes.

Data Retention, Storage, and Your Rights

The retention period of cookies varies based on their classifications. Session cookies are temporary and are removed as soon as you end your session, whereas persistent cookies are stored for a specified duration or until you manually delete them. Data obtained from these cookies is retained only as long as it is required to deliver services or to comply with legal obligations.

Under relevant data protection legislation, you hold several rights regarding your personal information:

• Right to Access: You may request details on the data we have collected via cookies.
• Right to Rectification: Should any data be inaccurate, you are entitled to request corrections.
• Right to Deletion: If you wish for your cookie data related to personal identifiers to be removed, you may submit a deletion request. We guarantee that valid requests will be processed in line with statutory regulations.
• Right to Restrict Processing: You may ask us not to process certain data for specific purposes if you have reservations regarding how it is being used.
• Right to Object: In case you do not wish to have your data processed for particular activities such as targeted advertising, you can object at any time.
• Right to Data Portability: You can request a copy of the data associated with cookies in a structured, machine-readable format.

We are dedicated to responding to all requests in a timely and effective manner, ensuring that you continue to enjoy our services with full confidence in the integrity of your personal data.

Third-Party Cookies and External Integrations

In order to enhance your gaming experience, CriticalHit may employ third-party cookies and tracking technologies. These third parties are typically involved in analytics, targeted advertising, and social network integration. While we take steps to ensure that our partners adhere to robust privacy standards, the control of these cookies, once set, lies outside our direct responsibility.

These external cookies are designed to gather anonymous data that assists in understanding user behavior and tailoring the content and advertising to suit your interests. If you have concerns about third-party cookies, you are advised to refer to your browser settings for managing such data or to review the respective privacy policies of those third parties.

Policy Updates and Amendments

We reserve the right to modify or update this Cookie Policy as necessary to reflect changes in technology, legal requirements, or our data processing practices. Any substantial amendments will be made available on our platform, with notifications provided in appropriate sections of the website. We encourage users to review this Cookie Policy periodically to remain updated on how we protect your privacy.

This document is effective as of 15-07-2025 and will remain in force until replaced by a newer version. Changes that may influence how your data is processed or the manner in which consent is obtained will be clearly communicated.

Acceptance and Continued Use

Your continued use of the CriticalHit online gaming platform signifies your acceptance of this Cookie Policy and its terms regarding the collection and processing of information. It is important that you remove or adjust your cookie preferences if you disagree with any part of this policy before you continue using our services.

If you choose to update your cookie settings at any time, please make sure to do so using either your browser's configuration options or the cookie control panel available on our website. Your informed consent is critical for us to maintain a user-centric experience in line with current privacy standards.

Final Remarks and Further Considerations

At CriticalHit, we take tremendous pride in our commitment to protecting your privacy while offering a superior online gaming experience. Our cookie practices are implemented in a manner that supports a secure, efficient, and personalized environment by aligning with the strict requirements of UK data protection laws. We continuously review our policies and procedures to ensure they meet the evolving standards of data protection and cybersecurity.

We appreciate the trust you have placed in us and endeavor to maintain that trust by providing clear and transparent communication regarding our data handling practices. Your privacy, security, and overall online experience are of paramount importance, and we remain dedicated to upholding these values.

Should you have any questions, require further information, or wish to exercise any of your rights in relation to data collected through cookies, please utilize the dedicated channels available on our website. We are committed to addressing your inquiries and ensuring that your concerns are resolved promptly and thoroughly.

Thank you for taking the time to familiarize yourself with our Cookie Policy. We trust that this document serves as a comprehensive guide to our practices and underscores our commitment to responsible data management and your personal privacy.